A media institution is a company that distributes a certain product and I obviously need to focus on institutions that distribute magazines.
Main Media Institutions:
- Bauer Media
- IPC Media
- Development hell ltd.
The two main institutions are Bauer Media and IPC Media. The magazine market is in a uncertain state partially due to the takeover of technology and online use. This means that institutions need to be careful when thinking about taking on a new magazine because they need to find the best magazine that will help the company financially. Print sales are being decreased and companies are distributing their product across multi-platforms such as online, Mobile phone, table etc.
I have come to the conclusion that IPC Media would be a better choice for my magazine because they are missing a Pop magazine and this would benefit them because they would be reaching out further and they could help my product make the switch over to digital whilst still keeping it in print because they're the UK's leading Digital distributers.
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